Profitable international growth
Internationalization is an essential requirement for sustainable, profitable growth. MAN is present on all five continents and relies on a comprehensive internationalization strategy that takes the strengths of the various regions into consideration.
Growth in different markets
Western Europe remains MAN's most important market. Premium products and outstanding service quality offer sustainable growth opportunities. MAN has identified Eastern Europe, the Middle East, Latin America and Asia as growth regions. In particular, the BRIC countries (Brazil, Russia, India and China) are future markets characterized by high growth rates and a great need to catch up in commercial vehicles and power engineering, our fields of business. This is why MAN is strengthening its involvement here step by step.
Division of labor in globalized production
In addition to the development of new sales markets, MAN relies on a fruitful division of labor in globalized production. Its sites in Western Europe play a key role in ensuring lasting technology leadership in our fields of business. Production in the increasingly important emerging countries is profiting from this technological competence. Production sites in the defined regions of the future ensure sustainable growth strategy with their specific know-how. Only with local competence can MAN successfully fuse its own technological competence with the growth prospects of up-and-coming markets and offer optimized products.